The Campaign for Solar Equity is a dedicated effort to raise awareness about the escalating energy costs associated with renewable incentive programs for rooftop solar. These costs disproportionately affect low-income and disadvantaged communities.

The campaign's logo was thoughtfully crafted with the concepts of energy, housing, and solar in mind. The color palette of the logo draws inspiration from the natural world and envisions a future powered by clean and sustainable energy.

The campaign employs a range of social media graphics and programmatic advertisements, strategically designed to inform and inspire viewers to take action. The ultimate call to action is to sign a petition that is sent to the California Public Utilities Commission, advocating for fair and affordable energy solutions. This campaign serves as a powerful testament to the importance of achieving equity in solar energy and ensuring that all communities can benefit from a clean energy future.