Dr. Flo for Sacramento Mayor
Dr. Fojaune, also known as Dr. Flo, is currently running for the position of Mayor of Sacramento. The campaign's branding was crafted to reflect her personality, favorite colors, and the image she aims to convey to her voters. Her name holds personal significance as it translates to 'yellow flower,' which inspired me to include a yellow California Poppy in her logo. Throughout the design process, I ensured a cohesive brand identity by consistently incorporating her chosen colors, fonts, and imagery across all materials.
As of now, Dr. Flo is leading in the race for Sacramento mayor and will be running in the general election on November 5, 2024.
Project Date
May 2023 - February 2024
Software
InDesign, Photoshop & Illustrator