The California Teachers Association (CTA) is a dedicated teachers' union committed to ensuring equal access, resources, and justice for every student, educator, and classroom in California. During the election season, CTA takes a significant step by endorsing pro-public education candidates to serve in key positions in California.

In a world where voters spend mere seconds glancing at mailers before discarding them, my priority is to convey essential information swiftly. My design approach prioritizes clarity and trustworthiness. I achieve this by prominently displaying the candidate's name, the position they're running for, and their trustworthiness. I use larger candidate names, headshots for personal connection, stock photos representing students and teachers, and bold, confident colors to make these vital details stand out. It's my way of making sure that every mailer leaves a meaningful impact, even in those fleeting moments.