In the realm of political campaigns, the number one rule is to persuade voters – whether through strategic choices or compelling design. One key element that cannot be overlooked is the creation of a strong and memorable brand identity. This involves the skillful use of bold color combinations, sans-serif fonts, and prominently featuring the candidate's headshot across all campaign materials. With voters leading busy lives, it's essential to ensure they remember the candidate's name and message.

Every design decision is deliberate, from font size to image dimensions and color choices, all strategically crafted to guide the voter's attention. Creating a consistent font family, color scheme, and size, achieved through the use of paragraphs, characters, and object styles, ensures that the campaign materials maintain a unified and visually appealing layout.